3D Laser Scanning Unlocks Extras in Hard Rock Promotion
Hard Rock Celebrates Messi’s Historic Win with Free Champion’s Edition Messi Burgers
Hard Rock International fans worldwide went into a crazy frenzy after Lionel Messi won his first World Cup. In typical fashion, the soccer legend teamed up again with Hard Rock to launch the fan-favorite Messi Burger Champions edition this fall.
Fans will be pleased to know that there will be three complimentary sauces, including Latin Chili, aioli, and chimichurri. All these sauces go well with hot fries and a cold drink. The promo, which incorporates 3D laser scanning, also included hoodies which will be available for purchase at different Hard Rock Café locations worldwide.
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About Hard Rock International
Hard Rock International (HRI) is a global company that operates a chain of cafes, hotels, and casinos. The company was founded in 1971 by two Americans, Isaac Tigrett and Peter Morton, who opened the first Hard Rock Cafe in London, England.
The cafe was originally intended to be a place where music fans could go to enjoy good food and drinks while listening to rock music. The cafe quickly became popular, and in 1979, the first Hard Rock Hotel was opened in London.
Since then, HRI has grown to become a global brand, with cafes, hotels, and casinos located in major cities worldwide. HRI is known for its iconic rock-and-roll-themed decor, including guitars, concert posters, and other rock memorabilia.
The company is also known for its philanthropic efforts, including establishing the Hard Rock Heals Foundation, which supports music education and other charitable causes.
In addition to its cafes, hotels, and casinos, HRI also operates a number of other businesses, including a merchandising division that sells Hard Rock-branded clothing and other items and a music division that promotes live music events and produces music-related programming. HRI is headquartered in Orlando, Florida, and is owned by the Seminole Tribe of Florida.
One of HRI’s most well-known live music venues is Hard Rock Live, a large concert venue located at the Hard Rock Hotel & Casino in Hollywood, Florida.
The venue has a capacity of over 5,000 people and has hosted a wide range of artists, including Beyoncé, Bon Jovi, and Metallica. HRI also operates several smaller live music venues, including the Hard Rock Cafe and the Hard Rock Hotel, which host live music events regularly.